Jibbitz™ Accessory Line Celebrating First Anniversary
with Over 3,300 U.S. and Canadian Retail Partners
Company that Makes Colorful Snap-on Accessories to Personalize Crocs®
Introducing New Designs and Products at World Shoe Show August 1-4
Boulder,
CO – August 1, 2006 – Jibbitz, which
manufactures handmade snap-on accessories for Crocs® (NASDAQ: CROX), today announced it now has 3,300 partner vendors in
all 50 U.S. states and Canada, as well as hundreds of stores in
Europe and the Middle East. Retail partners such as Nordstrom,
Hallmark, Dick’s Sporting Goods, Von Maur, Journeys and
Journeys Kids, Hibbett Sports and Olympia Sports have helped Jibbitz
(www.jibbitz.com)
sell over 6 million pieces from their popular accessory line within
its first year of business.
Jibbitz
introduced its “1-Piece” consumer-friendly design early
this year and now millions of consumers use the decorations to
personalize their Crocs. Jibbitz come in all different shapes and
sizes from holiday symbols, sports gear, patriotic symbols, animals,
happy faces, flowers, awareness ribbons, rhinestones and
inspirational messages such as “be happy,” “love,”
and “smile.” Jibbitz are sold individually for $2.49. The
newest Jibbitz designs will be shown at the World Shoe Show August
1-4 in Las Vegas in booth #571.
Jibbitz
will be debuting new products at the World Shoe Show such as
bracelets, anklets and straps that can also be customized with
Jibbitz snap-on accessories. The company is also now manufacturing
embellishments for scrap booking and a variety of charms for cell
phones and bracelets. Jibbitz bracelets and anklets retail for $9.99,
Jibbitz straps retail for $7.99 and the Jibbitz embellishments and
charms retail for $2.00-$2.49.
“We
couldn’t be happier with Jibbitz acceptance amongst consumers,”
said Sheri Schmelzer, creator of Jibbitz. “We have always
wanted a creative, self sustaining business that could give back to
the community through the creation of jobs in Colorado and abroad.
With 40 employees and the ongoing popularity of Crocs® we can only expect Jibbitz to continue to have positive growth in the
next year.”
Jibbitz
also recently expanded sales to Europe and the Middle East.
About
Jibbitz – “So, that’s what the holes are for!”
Jibbitz™ LLC is a family-owned business based in Boulder, Colorado. Jibbitz
was born when owner Sheri Schmelzer’s and her 3 children began
to decorate their twelve pairs of Crocs®.
Schmelzer realized that fun, colorful accessories could be snapped
into the holes of the shoes and be easily interchanged to create a
new look. Jibbitz also manufactures and sells bracelets and anklets
that can be customized with Jibbitz snap-on accessories. The company
also sells sticker embellishments and charms. For more information
about Jibbitz or to find a store near you that carries Jibbitz
products, visit www.jibbitz.com.
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Jibbitz™ is a trademark of Jibbitz LLC. The Jibbitz products are patent
pending.
Crocs® is a wholly owned trademark of Crocs, Inc. and is not
affiliated in any way with Jibbitz™ LLC.
